Six seconds of silence: Vine is dead

Social media is constantly changing. New outlets are created while apps that were once all the rage (remember Myspace?) become a distant memory. On Oct. 27, Twitter announced that Vine, an app that allows for a maximum of six seconds of entertainment, would be shut down. As of now,Twitter has not disclosed an exact date for the closing of the app, however creators are encouraged to save their work while they still can.

The closing of the mobile app was a shock to many, including the community that utilized the platform.

Matthew Espinosa one of the original users tweeted, “I can’t believe the app that got me where I am today is [going] to be taken down… so many memories just thrown away.”

The most common question being asked is, will users still be able to monetize their videos. According to several users including, Logan Paul, Cody Johns, and Jessi Smiles the app only provided, “… sporadic financial success… with a few sponsor campaigns.” Like many platforms, a majority of the creators’ income does not come from the videos themselves, but instead the sponsorships that come from them.

No new Vine accounts will be created, however, the Vines themselves will stay available for viewing online.

Twitter let out a statement to the community saying, “…We think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.”

As for the reasoning behind the closing of the app, it may have something to do with the fact that the influencers who launched Vine into main stream media have already moved on to different platforms such as Youtube, Instagram, and Facebook.

Thomas Sanders, a popular user, commented on the closing of the app tweeting, “Well Vine may be going away, but this means I get to focus all my energy on Youtube. Hope you don’t mind seeing my comedy in long form!”

These platforms provide more creative freedom to the creators as well as more monetization opportunities. After previously making the decision to let go nine percent of its workforce the company has not been able to continue progressing.

While Vine was short lived, it had a good run. Vine upheld itself as an innovative stepping stone for creators to showcase their talents for future endeavors. Now let’s have six seconds of silence for the app that provided an array videos that never failed to put a smile on our faces.  

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