Music Corner
The 17-year-old Canadian singer Tate McRae stormed TikTok with her brooding bedroom pop debut single “You Broke Me First” in 2020. Her intuitive sense of what music teenagers are attracted to led to RCA Records signing her and redesigning their marketing strategy around her. However, she hasn’t always been successful using the same method that led to her early success, which included creating her own dances, joining trends, and releasing teaser clips.
The song “She’s All I Wanna Be,” which was supposed to be a hit from her 2022 debut album “I Used to Think I Could Fly”, replaced her sorrowful girl charm with an ostentatious pop-rock style that didn’t truly connect with her early admirers. Additionally, “Uh Oh,” the anticipated 2022 follow-up single to her debut album, performed so poorly that it was left off the tracklist for her subsequent album, the recently released “Think Later.”
However, McRae, now twenty, discovered the perfect balance between an enticing melody and a vicious attitude with “Greedy,” the first single off “Think Later”. The song is catchy and eerily reminiscent of Nelly Furtado’s “Promiscuous” that you’d think the credits would include the name of the fellow Canadian pop diva. McRae has embraced the forgotten skill of combining an unstoppable chorus with a fantastic music video and outstanding choreography in the era of unsustainable virality and untouchable mega-stars. She sounds like an old-school pop student who understands range and malleability, as though the flexibility from her dance background has seeped into her creative mind as well.
