In honor of Red Ribbon Week, CVUSD (Conejo Valley Unified School District), has released and approved the “Red Ribbon Week Proclamation.” “Businesses, government, law enforcement, schools, religious institutions, service organizations, youth, senior citizens, medical and military personnel, sports teams and individuals throughout the state of California will demonstrate their commitment to drug-free, healthy lifestyles, by wearing and displaying red ribbons during this week-long campaign,” the Proclamation states.
Red Ribbon Week, the oldest and largest annual drug prevention campaign, was celebrated this year during the final week of October. According to the Red Ribbon Campaign, Red Ribbon Week is celebrated by millions of people. “Since its beginning in 1985, the Red Ribbon has touched the lives of millions of people around the world,” the Campaign wrote.
Red Ribbon Week was initiated after Enrique Camarena, a Drug Enforcement Administration Special Agent, was killed by drug traffickers in 1985 according to “Just Think Twice.”After he passed, the community wore red ribbons in respect to his death. Today, millions of people celebrate Red Ribbon Week by wearing red ribbons, participating in community anti-drug events and pledging to live drug-free lives