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It seems that young people have been more critical of established systems than ever before. Unfortunately, the companies that have profited from such systems have been taking notice. When marketing specialists see how teenagers are trying to consume more consciously, all they see is the opportunity to greenwash their stores and website. Greenwashing is…

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The fashion industry is steadily growing at a global level, and with it, fast fashion. With the rise of advocacy for sustainable practices, sustainable fashion has also been involved in the conversation. However, the world is simply not ready to switch over to fully sustainable sources of clothing, creating a lot of displaced shame…